My background is rooted in traditional design disciplines:

• layout and typography
• print production
• image composition and pre-press

In 2013, my work evolved towards social media-driven communication when I began developing and managing the full social media presence for the PÖSSL Group.

This work covered:

• visual identity for social platforms
• editorial and content strategy
• graphic and written content
• photography and video
• long-term community development

I worked across several platforms and in German, English and French.

Content and craft

The demands of platform-based content naturally deepened skills I had already developed over many years:

• photography
• videography
• video editing

These disciplines are now integral to my work and are treated with the same care as graphic design.

And: It’s always the Pencil which does the work principle work first during brief, concept and draft before any digital work follows.